Brand Ambassador Program: Cycle Two Commences!

Brand Ambassador Program: Cycle Two Commences!

Our first cycle of the Brand Ambassador Program was heaps of fun and a big learning curve for us here at Pippa studios! There were some speedbumps along the way, a lot of laughs and a lot of excitement from the reps and our customers alike!

Pictured: gorgeous ambassadors Iyla & Niya from @_daughtersofmine_ repping our beautiful Mini Jules dresses & Eden hats

We've been working hard behind-the-scenes to bring the second cycle of the Brand Ambassador Program with a few upgrades to sort out those earlier kinks!
🌸 One of the issues was the timing and products not arriving in time so we've shortened the application time to 2 weeks so that we've got 2 weeks to send out acceptance emails; sign contracts; get products out and then start the next round which will be October-December 2024!
🌸 We learned our brand ambassadors needed frequent check-ins to answer q's/get ideas/feel inspired/share feedback so we've created a Facebook group for the ambassadors to get to know one another; share ideas; have fun and so that we can do check-ins more frequently to help the ambassadors in any way they need!
🌸 We had a blip with our Mini Jules design as the neckline was too small to fit over some of the kids heads so we went back to the drawing board and altered the neckline to include a very pretty bow at the back to fix this issue. The next design our reps are trying out have already been tested by several kids and we're pretty confident that the reps are going to be thrilled with them.
🌸 We were learning as we went so our systems weren't as streamlined as they could be but since we're fast learners we have adapted a super speedy system that enables the flow to, well, flow! This means less speed bumps for our ambassadors and more results for all of us!
🌸 We realised that the contract dates were different for each ambassador because it was relying on things like products being received; contracts being signed within a certain timeframe and various bits of communication so we've adapted to this and stipulated that the dates of this next contract will be 1st October to the 31st December! This means that there's less confusion and allows for each rep to plan out their content accordingly. It also allows for easier data tracking from our end!

Pictured: the amazing Cassie from @cassie_walker repping our Mama Jules dress, Eden hat and Scrappy Bumbag.
Why do we have a brand ambassador program?
This is such a great question and the answer is that as a small business we are constantly building relationships, connections and community. We are also building our brand identity and persona and getting our unique voice out there is essential to our success. One of the great ways to do that is by getting people who have a consistent & devoted audience to trial our products and share their honest reviews. It's also known as Word of Mouth! It also allows us to improve our products so that when we take our items to the public, we and our audience know that they are well tested and what they really want!
What happens in the program?

In exchange for some gorgeous Pippa Studios clothing, our brand reps will try the clothes on and share all their thoughts about it. They are real customers and they aren't being paid to say good things because that's not what we want. We want authenticity and feedback, we want connection and we want to show others what we're made of!

How do you choose the participants?
We'll be selecting applicants based on how their values align with our brand values; the visual layout of their social media profile and how engaged their followers are! We aren't a big business, so we aren't looking for popular accounts or famous influencers. We're looking for real people who want to make a real difference!

Wow, that's awesome but I don't have a social media account.
You might not be interested in applying for our brand new program but would love to support what we're doing! You're in luck because there are so many ways to do that! If you're here, reading this, well you're already one of our top fans so thanks! We love you! If you want to do more, keep following us on social media; keep up with our journey by joining our mailing list and keep talking about us! If you love us, we know your friends & family will too.

 


Pictured: sweet Eva & Lenny from @everylittleseason repping our Kids Woollen vests; Mini Jules Dress and Scrappy Bumbag for Kids.

Stay tuned to see our introduction to our brand new reps!

Tarquin
xx

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